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Using Your Sandbox Campaign

If you are a creative developer, during onboarding, your Medialets Account Manager will supply your team with a "Sandbox Campaign" - a safe place to play and learn about designing and developing mobile rich media ads for the Medialets platform. You will be provided with this sandbox prior to Medialets Create™ workshops and/or as you begin working on your first campaign with Medialets. You can work with you Medialets Account Manager to set up logins and access for your team for your Sandbox and all campaigns.

Your Medialets Account Team will also upload starter ad bundles to your sandbox that relate directly to app publishers, ad formats, and other specifications that relate to your current projects.

Kicking off a Campaign

If you are a creative developer, for each campaign, your Account Manager will work with you to set up a campaign in Muse™ for your team. To learn more about assigning team members to a campaign, see Campaign Members and Roles.

A quick call may be scheduled with your Medialets Account Manager, Producer and HTML5 Engineer to review and answer any questions regarding:

  • App specifications
  • Ad slot specifications
  • Medialets starter ad bundles for the campaign
  • Feasibility of creative functionality and capabilities
  • Development of creative

Creating a Campaign

A Campaign can be created as long as required fields in Campaign Information are supplied. Other Campaign attributes can be added later.

Simply, add the required fields and select one of the Creative options to create your campaign.


Figure: Creating a New Campaign

In this Section:

Supplying Campaign Information

To Create a New Campaign

  1. Navigate to the New Campaign page

    1. Click Campaign Manager in Primary Menu > Click New Campaign in Secondary Menu

  2. Supply the required campaign information
    1. Name
      Campaign Naming Suggestions
      • The campaign name should be descriptive of your brand, the campaign slogan/message/product, and the year of the campaign live date.
        • Campaign Name Sample: Brew House - Discover our Coffee - 2011
      • If a campaign name exist on the traffic sheet, use that name as the campaign name.
      • Or, if creative deliverable or flighting information already exists, use their names to generate a campaign name.
        • For example, Sprint is running two banners promoting Evo Shift 4G within NPR and PBS --> Campaign Name would be Evo Shift 4G 2011
      • DO NOT include a publisher name or agency name


    2. Advertiser
      1. This is an advertiser team. Defaults to your team but can be changed
      2. Every team identified as a certified agency or advertiser will appear in this list.
    3. Dates
      These campaign dates, in conjunction with selected workflow level, are used to set initial workflow dates. Dates editable via calendar widget
      1. Kick-off Date
      2. Expected Launch Date
      3. Expected End Date
  3. Optionally, supply the required the following information:
    1. Vertical
    2. Agencies

Targeting Publishers

To select apps to target, simply start typing the name. Our type-ahead system will display a list of matching apps to which you have access.

Saving Campaign and Choosing Creative Process

Depending on your Medialets Muse account, you may have the option of using two of our creative processes: Medialets Creative Builder, Custom Build.

To save your campaign information and proceed, select from the creative processes available. Your campaign details will be saved and you will be directed to either:

  • the Creative Builder to create ads from our Blueprints™
  • the Campaign Overview where you can create Custom Build ads by uploading an ad bundle


Signing Up for a Muse Account Medialets Campaign Manager - User Guide Viewing the Campaign Dashboard
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